We are looking for an inspirational and passionate individual to take up a critical role within the Direct Marketing team at The Children’s Society. You will play an integral role in helping us deliver our annual fundraising plan to raise over £8.5 million of income from individuals. In addition you'll have significant responsibility and plenty of opportunity to implement your ideas

In order to take our retention programme to the next level you will have significant experience in delivering innovative customer/supporter retention campaigns over a variety of platforms such as email, SMS, social media, telephone & direct mail. It is expected that you'll have strong marketing experience preferably within a direct marketing or charity environment and be able to work from you own initiative.. A passion for fundraising is essential as is an interest in pursuing a career in direct marketing.

Location:
Edward Rudolf House, Margery Street, Farringdon, London WC1X 0JL

Reward Band:
REN £31,185 - £35,061 per annum Including Inner London weighting

CRB Level Required:
None

Reporting to:
Senior Direct Marketing Manager

Job Purpose:
The primary focus of this role will be to manage supporter/customer retention campaigns ensuring that individual projects are delivered on time, within budget and to target. You will deliver innovative retention campaigns over a variety of platforms such as direct mail, SMS, email, telephone & social media. The role will involve interpreting complex data sets relating to KPI’s and implementing findings to improve programme R.O.I

Key Activities:

• To execute campaigns on time and within budget to meet the agreed targets, including researching subject matter, briefing agencies/suppliers, project managing the creative process, briefing data selections/media planning, managing project budgets, print/production where necessary, ensuring data returns are timely and relevant, and post campaign reviews are completed.
• To effectively and proactively contribute to the formulation of marketing plans and annual budgets for the Direct Marketing programme, covering primarily SMS and online media, telemarketing, direct mail and door to door.
• To work on a day to day basis with internal and external suppliers, maintaining a professional and efficient working relationship. In particular ensure that briefings to Data Services and Supporter Relations teams are in the appropriate format and within the agreed timescales.
• To regularly monitor, evaluate and report on the performance of campaigns, drawing conclusions and making recommendations for future fundraising activities.
• To ensure that adequate records of marketing campaigns are maintained, including, post-campaign review documents, guard files and financial records.
• To ensure that staff and volunteers for whom management responsibility may be assigned are appropriately recruited, trained, developed and informed.
• To maintain an awareness of competitor activity and developments in the market.
• To provide support to the direct marketing team in planning and executing digital fundraising campaigns in supporter/customer retention, development and acquisition.
• To lead projects, and undertake ad hoc activities.
• To ensure that opportunities for children and young people to have a voice and influence in our work are prioritised.
• To communicate through team meetings and team briefs in order to inform appropriately all team members about The Children’s Society’s vision, mission, values and objectives.
  
  Attainments:
  In order to be considered for this post you will have to demonstrate that you already have:
  Experience
• Demonstrable experience of reducing supporter/customer attrition and improving retention of supporters/customers
• Demonstrable experience of running successful email, SMS and multi-media campaigns
• Demonstrable experience of working within a results-driven department, preferably in a direct marketing and/or charity environment
• Excellent attention to detail
• Good communications skills
• Excel & Word skills are an advantage
• Passionate interest in pursuing a professional career in direct marketing or fundraising are essential
• Strong project management skills
  
  Qualifications
• Educated to degree level or relevant experience
  
  Core Competencies:
  In order to be successful in this role you will be able to demonstrate that you have the ability to:
  
  Leading Others
• Embraces situation leadership ensuring a range of leadership styles are used effectively
• Recognises and develops the potential of individual team members
  
  Innovation
• Agree and set targets for improvement with others
• Contribute ideas and suggestions to the development of quality assurance processes, encouraging the contribution of others
  
  Communicating with Others
• Communicate with others, internally and externally, on matters of longer-term significance
  
  Building and Maintaining Partnerships
• Influence effectively on day-to-day matters with colleagues and externally
• Build effective networks with colleagues and stakeholders
• Lead and initiate purposeful relationships across team/functions to encourage partnership working
  
  Managing Resources
• Contribute to the setting of budgets
• Manage budgets and allocate resources within them
  
  Providing Service to Others
• Contribute to the development and maintenance of high standards of service to others
• Values differences in others and respects their contribution/expertise
• Ensures that others are aware and understand safeguarding requirements
  
  Managing Yourself
• Generate practical solutions
• Promote Society’s image and values
• Confidently apply knowledge and skills
  
  Agreeing and Meeting Targets
• Determine and work to demanding goals
• Take initiative to solve problems
• Requires only general supervision
  
  Special Job Circumstances:
  This post has the following special circumstances:
  None
  
  (Please note: if you have difficulty meeting these conditions because of a disability or family circumstances the appointing manager will discuss it with you in order to consider reasonable adjustments to the job or working conditions)
  
  Relevant Personal Characteristics:
  So that you personally can succeed in this role and The Society you will require:
• An understanding and acceptance of the principles and values of the organisation
• At all times to carry out your responsibilities with due regard to the Children’s Society’s commitment to keeping children and young people safe
• A commitment to diversity and equality in working relationships and practice
• The ability to work under pressure managing demanding and competing objectives
• A desire to meet targets
• A flexible and adaptable approach and ability to cope with changing priorities
• Effective team leader and player
  
  Job Description Agreement:
  This job description is a guide to the work you will be required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your Contract of Employment.